Burberry The Beat
Man Fragrance

Burberry The Beat: A Burberry fragrance launched in 2008. The unique Burberry perfume, a seductive Burberry for men cologne and a perfectly blended man fragrance.

Aroma Notes: Vetiver Bourbon, Violet Leaves Accord, Leather Wood, Black pepper Cedrat

Vetiver Bourbon

Vetiver is mainly cultivated for the fragrant essential oil distilled from its roots. In perfumery, the older French spelling, vetyver, is often used. Worldwide production is estimated at about 250 tons per annum. Due to its excellent fixative properties, vetiver is used widely in perfumes like Burberry the Beat; a Burberry perfume. It is contained in 90% of all western perfumes. Vetiver is a more common ingredient in fragrances for men.

Indonesia, China, Haiti are major producers. Vetiver processing was introduced to Haiti in the 1940s by Frenchman Lucien Ganot. In 1958, Franck Léger established a plant on the grounds of his father Demetrius Léger's alcohol distillery. The plant was taken over in 1984 by Franck's son, Pierre Léger, who expanded the size of the plant to 44 atmospheric stills, each built to handle one metric ton of vetiver roots.

Total production increased in ten years from 20 to 60 tonnes annually, making it the largest producer in the world. The plant extracts vetiver oil by steam distillation. Another major operation in the field is the one owned by the Boucard family. Réunion is considered to produce the highest quality vetiver oil called "bourbon vetiver" with the next favorable being Haiti and then Java.

Violet Leaves Accord

Violet leaves accord refers to the sweet violet; a native of the Mediterranean countries and Asia Minor. From old ages it has been grown in gardens, and now it has spread to most of Europe. It is flowering in early spring before foliation of the trees, and it may form dense stands on the edges of forests, on slopes in parks, etc., making itself known with the enchanting scent of the flowers. In the vicinity of Hyères in southern France, cultured varieties called Parma violets and Victoria violets, have been grown, not because of the flowers, but for the sake of their green leaves.

From these the expensive violet leaf oil is obtained (around 0.1 %), with an odor character completely different from that of the flowers. The unique, fine, sweet fragrance of the violet flowers is dominated by ionones: alpha-ionone, beta-ionone and beta-dihydroionone. Interestingly, hydroquinone dimethyl ether or 1,4-dimethoxybenzene is another major constituent. This compound has a powerful sweet herbal anisic odor which is barely perceptible in the violet scent but acts as synergist to the ionones (at least as perceived by human beings). Among the trace components a number of secondary metabolites of linolic- and linolenic are important, e.g. (Z)-3-hexenal with a powerful grassy odor and (E,Z)-2,6-nonadienol with a powerful cucumber-like odor.

These compounds are the prominent ones in violet leaf oil which has a sparklingly intense 'green' odor being much appreciated in fine perfumery and Burberry The Beat man fragrance.

Black Pepper Cedrat

Black pepper is a flowering vine in the family Piperaceae, cultivated for its fruit, which is usually dried and used as a spice and seasoning. The fruit, known as a peppercorn when dried, is approximately 5 millimetres (0.20 in) in diameter, dark red when fully mature, and, like all drupes, contains a single seed. Peppercorns, and the ground pepper derived from them, may be described simply as pepper, or more precisely as black pepper. The outer fruit layer, left on black pepper, also contains important odor-contributing terpenes including pinene, sabinene, limonene, caryophyllene, and linalool, which give citrusy, woody, and floral notes found in Burberry for men fragrances.

Black pepper is produced from the still-green unripe drupes of the pepper plant. The drupes are cooked briefly in hot water, both to clean them and to prepare them for drying. The heat ruptures cell walls in the pepper, speeding the work of browning enzymes during drying. The drupes are dried in the sun or by machine for several days, during which the pepper around the seed shrinks and darkens into a thin, wrinkled black layer.

Once dried, the spice is called black peppercorn. On some estates, the berries are separated from the stem by hand and then sun-dried without the boiling process. Once the peppercorns are dried, pepper spirit & oil can be extracted from the berries by crushing them. Pepper spirit is used in many medicinal and beauty products. Pepper oil is also used as an ayurvedic massage oil and used in certain beauty and herbal treatments.

Leather Wood and Burberry The Beat

Leather: A family of fragrances which features the scents of honey, tobacco, wood and wood tars in its middle or base notes and a scent that alludes to leather. Woody: Fragrances that are dominated by woody scents, typically of agar wood, sandalwood and cedarwood. Patchouli, with its camphoraceous smell, is commonly found in these perfumes.

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